Designs for Lazy Living

Freya Fancies New Season Colours Aquamarine and Orchid Pink

Freya Fancies

Lazeme Lingerie Spring Trends and New Arrivals

Latest news from Lazeme Living

How to Choose the Right Bra Style

Do you know your bralettes from your balconettes?  Ever wondered what the difference is between a balcony bra and a full cup bra?  As well as the correct fit, choosing the right bra style is key to making you look and feel great.  Lazeme has an extensive range of different styles to choose from and our Bra Style Guide will ensure you pick the perfect bra for your shape and occasion.

Bra Style Guide


BRALETTES - The soft cups and no wires makes the Bralette the go to bra to relax or sleep in. A Bralette's seamless qualities also give a perfectly flush finish under any outfit.  Offers comfort and style.  Not just for smaller busts - the Freya Fancies bralette fits up to an HH Cup.

BALCONY BRAS - Balcony/Balconnet Demi or Half Cup Bra provides great support but less coverage.  Works best where the weight of the breast tissue falls on the bottom. The wide set straps also make it ideal for low cut outfits - for extra uplift opt for the padded option.

BANDLESS BRAS - The bandless bra is designed to suit a full busted Petite frame as it has less fabric under the cups and an arched centre front for high tummy comfort.  Ideal for women who are short-waisted and have a softer shape.  Elomi offers a great selection of bandless bras.

FULL CUP BRAS - Perfect everyday bra - ideal for larger cup sizes, comes up higher in the cup and offers more coverage.  For extra support choose the Side Support option which provides forward projection and a perfectly rounded shape and uplift.

PLUNGE BRAS - Plunge bras offer less coverage with a low plunging v-neckline.  Angle cut cups create lift and enhance cleavage.  Can be lightly padded for extra support.  Great if you find deep centre gores uncomfortable.  Ideal for low cut clothing.

LONGLINE BRAS - The longline bra is an extended coverage bra and can come in different lengths. It is the crop-top of lingerie and offers a retro feel. Includes practical basics to bridal lingerie.

PUSH UP BRAS - If you are looking to maximise a petite bust or desire the ultimate cleavage then the Push Up bra is for you. This popular style goes perfectly under low cut tops. These bras often have additional padding.  Can give an overall rounded look to a sloping breast shape.

MOULDED BRAS - The popular moulded or contour bra style offers great uplift and rounded shape without adding volume to the bust. Available in rigid mould or soft mould for a more natural look.  Creates a smooth and seamless look under clothes.

PADDED BRAS - These bras have added padding to add fullness and a rounded shape. They also eliminate nipple show-through. The padding can be light, medium or heavy.

SIDE SUPPORT BRAS - The side support bra is ideal for fuller and larger bust sizes that need extra support throughout the day.

SPACER BRAS - Perfect if you want a natural looking bust but still need the opacity of a padded bra. Made from breathable and lightweight fabric that is both comfortable and invisible under garments - a lighter alternative to the padded bra.

STRAPLESS BRA - The strapless bra is a lingerie essential, perfect for special occasions or when you choose to bare your shoulders. Gripper elastic placed on the bands help to keep the bra in place.

FRONT FASTENING BRAS - These bras often have a low centre front and can feature elegant back lace detailing.

NURSING BRAS - Provides drop-down cups for easy feeding. Cradles and supports for maximum comfort.

RACERBACK BRAS - There’s always a place in your lingerie drawer for a racerback. They may have j-clips or detachable straps and are especially great to prevent strap slippage. Adds support and lift. Works great in the Summer with racerback tees.

SOFT CUP BRAS - Provides great comfort and is usually non-wired. Support is provided by the fabrics and construction. Great if you're pregnant, recently undertaken an operation or for growing teenagers.

SPORTS BRAS - Choose from a soft cup or underwired sports bra. Keeps your boobs in the right place during exercise. Technical fabrics draws moisture away and dries faster.

SEAMLESS BRAS - Seam free bras provide the perfect foundation to achieve a smooth look. Ideal for figure hugging outfits and t-shirts.

Bra Solutions - Wacoal Ultimate Side Smoother Bra

Wacoal Ultimate Side Smoother Bra
Wacoal Ultimate Side Smoother Bra
The bra that smoothes for a beautiful silhouette
Ultimate Side Smoother Bra by Wacoal
The NEW Ultimate Side Smoother Bra from Wacoal is our newest addition to the Wacoal range at Lazeme.  This unique and problem solving bra eliminates unsightly bulges and bumps particularly at the underarm sitting higher than many bras without causing chaffing or irritation due to the fine fabric and lower wire position.
Wacoal Ultimate Side Smoother Bra
The ingenious folding and cutting of the selvedge fabric gives an origami feel to the bra side and back as each fold and layer gives added strength and smoothing but without the thickness.  The selvedge fabric is knitted and ensures good recovery eliminating the need for elastic finishes on the edges.
Wacoal Side Smoother Bra
The ULTIMATE Side Smoother Contour Bra features:

- soft contour cups with smooth outer cover giving support and opacity

- a side wrap detail smooths the underarm giving all day comfort

- ingenious x-over sides give added support as the fabric doubles, giving good cross pull and also creates a v shape on the side back which gives nice clearance for ease of movement

- engineered back wing folds upwards creating a clean edge at the top of the back for smooth look under clothing whilst adding control and support

- selvedge used at v-back smooths and is flat

- close set straps avoid slippage

- fully stretch strap with back adjustment.

Wacoal Side Smoothing Bra in Sand

Available in a variety of colours at Lazeme
Wacoal Ultimate Side Smoothing Bra in black
Available sizes 30-42 back, C-F cups.

Wacoal Ultimate Side Smoothing Bra Sand

Lazeme Latest Lingerie Trends Autumn 2017

Lazeme Living Latest News and Autumn Trends

Freya Soiree

Fantasie Elodie News

6 Bra Fitting Secrets

So today we are answering the question:

Are you wearing the right size bra?

To help answer this question, compare your current fit with the images and descriptions below to determine whether your bra is too big or small or just right!

1. Cups too small

If your bust is ‘squished’ out of the top of your bra or spilling out the sides, the cups are probably too small.

2. Cups too large

If the cups are wrinkling or gaping, the cups size is probably too large.

3. Band too big

If your band is riding up, then the band size is too large. It should sit firmly level around your body. You should be able to fit only 2 fingers under the band once it’s fastened.
The correct band sits firmly level around the body like this.

4. Band too small

If your bra is digging in and too tight try a larger band. It should sit flat against your ribcage and be comfortable and supportive to wear.

5. Straps too loose or too tight

Don’t make the straps do all the work. Fit should be firm without digging in to your shoulders. If you have to pull the straps super tight, it could be the back size is too big.

6. Your bra should stay put

When moving, for example when you lift your arms above your head, your bra should stay put and not lift away from your body.

Time for change?

Remember, to get the best from your bras you need to know when you need to keep hold of them and when you seriously need to just get rid! Treat yourself every few months to a new bra and throw the ‘old faithful’ away.
If you have any other questions about bra fit just drop us an email or message us on Facebook.
The Lazeme Girls

How to Measure Yourself For a Bra at Home

Around 80% of us are in the wrong bra size. Literally millions of women are not looking or feeling as good as they deserve to. In fact, when did you last get properly fitted? Now, here at Lazeme, we know it is not always easy to find the time to visit a store for a bra fitting and even when you do it is not always a great experience. Many of you have asked us how to measure for a bra at home.
Measuring with a tape is not an exact science when it comes to bra fitting but if you don’t know where to start it is a good way to get an idea of which sizes to try. We will talk later about how to tell if you are wearing the right bra size.
We have developed an easy to use bra size calculator on our website.
When measuring for the perfect fitting band size always round up or down to the next even number. Our calculator will give you an estimated size to try. We say ‘try’ this size first because not all bras, brands or styles are made the same.

A perfectly fitting bra is how it feels. It should provide day long comfort and confidence.

When trying on your bra there are 3 simple things to look for:

1. Centre

The centre of the bra should sit flat on the middle of your chest without any gaping.

2. Band

The band provides the essential support not the straps so it should be a snug and firm fit. You should be able to fit only 2 fingers under the band at the back once it is fastened. The band should sit level around your body.

3. Underwire

The underwire should follow the line of the breast and the end of the underwires need to sit right behind the breast tissue on the bone.

The Perfect Fit

A good bra should always offer a flawless fit, with great comfort and support. It should stay in place when you move or raise your arms.
Remember, every woman is unique so experiment with different bra styles.
We recommend checking your size every 6 months as your size will change due to different life circumstances:
  • Health
  • Contraception
  • Weight gain or loss
  • Maternity
Tomorrow, we will explain how to tell if you are wearing the right size and how to determine if your bra may be too big or small.
The Lazeme Girls

PRICE DROP WEEKEND - Clearance Sale Bras £10 or less

Lazeme Lingerie Giveaway

Lazeme Giveaway

❤ Last Chance to buy the Best Selling Fantasie Montreal Swimwear Collection

Time is running out!

The Best Selling Fantasie Montreal Swimwear Collection is now limited stock and being discontinued by Fantasie.

Grab a bargain or add to your Montreal Collection today

and Save 20% OFF this Premium Swimwear Range

Available in Black or Indigo Blue
(Whilst Stocks Last)


The range includes:

Full cup bikini top

Tankini top


Classic Bikini Briefs

Adjustable Fold Bikini Briefs

Available in sizes 32D to 42GG


On The Ocean Breeze - New Swimwear Arrivals at Lazeme

Now the weather is hotting up, our thoughts are turning to sandy beaches and warm oceans. Sipping a pina colada from a coconut underneath a palm tree sounds perfect right about now. So, if you’re ready to escape the 9-5 and embrace your inner Moana then we have some perfect swimwear for you! And don’t worry, you don’t even need the bod of a demi-god to look good in these beauties. 


Freya Island Girl




Springtime Skincare

skincare routines

It’s officially hit the point where we can get our required vitamin D from the sun again (hurray, bye bye Winter!), so here are a few tips to help you make the most of the sunlight and give your skin a sun-kissed healthy glow.

·       Exfoliate – It’s time to kiss goodbye to the dead cells of Winter that can add dullness to your complexion. So, grab your favourite scrub and get buffing away to reveal your inner glow!

·       SPF Protection – Even before the heat of Summer (fingers crossed), the sun’s UVA and UVB rays can cause skin damage and premature ageing, so be sure to add products with SPF to your skincare regime.

.       Cleansing ­– Fallen behind a bit on a cleansing routine in the Winter months? Worry not, now is the perfect time to Spring clean your skincare! Just 1-2 minutes of cleansing a day will lead to clearer and healthier looking skin.

What are your favourite skincare routines to get ready for the warmer months?

Happy Spring everyone!

Feeling the workday starting to drag? Fed-up of April showers? Fear not, we’re here to brighten up your day and add some sizzle! So, pour yourself a cup of tea, grab a biscuit and get settled in while we liven up your lunch hour.

On The Ocean Breeze…

Now the weather is finally getting warmer (freak snowstorms, we’re ignoring you), our thoughts are turning to sandy beaches and warm oceans. Sipping a pina colada from a coconut underneath a palm tree sounds perfect right about now. So, if you’re ready to escape the 9-5 and embrace your inner Moana then we have some perfect swimwear for you! And don’t worry, you don’t even need the bod of a demi-god to look good in these beauties. 

Freya are absolutely killing it with the Sundance UW Padded Hi-neck Crop Bikini Top & Hipster Bikini Brief. The beach-ready cobalt is combined with a modern tribal print that will help you sizzle this Spring/Summer.


Elomi have gone totally tropical in this beautifully flattering Cubana Moulded Cup Swimsuit. The swimsuit features clever panelling and a smoothing effect to give the perfect silhouette poolside. 

It’s fair to say Disney’s Polynesian princess has had a huge influence on fashion this year, with tribal and tropical patterns and bold, punchy brights taking centre stage. Fantasie’s Mahe UW Halter Tankini Top & Mid-Rise Bikini Brief add some stylish sophistication to high-fashion.

How To Wear Elomi Swimwear - A Step by Step Guide By Lazeme

How To Wear Elomi Swimwear





London Calling #LFW

London Fashion Week (hereon known as LFW) was in full swing this week. Celebrity spots included Daisy Lowe, Alexa Chung, Kate Bosworth and Agyness Deyn who were all on-board to see the Autumn/Winter 2017 fashion shows. While editors and bloggers are busying themselves reporting solely on the upcoming apparel looks straight from the catwalk, we’re here to break down exactly what to wear underneath the top three trends. Here is our round-up of the key looks from Versace, House of Holland and Emilia Wickstead – and our take on how to fit your lingerie around (and under!) them. 
Versace raves on
(Instagram photo credit @ versace_official)
Donatella Versace’s show was a tribute to the 1990’s, with full on rave music pumping from the runway. The hard-core/techno homage drew in a crowd which featured Rocco Ritchie and Jourdan Dunn. The show was opened and closed by the Hadid sisters and featured loud and proud branding (think ‘Versace’ emblazoned on necklines of evening dresses and puffed-up jackets). 
This look was all about lack of structure, think loose fitting t-shirts and leggings – given shape with Ziggy Stardust inspired tailored jackets. To keep the feel relaxed, look for lingerie that is comfortable and unstructured like the Wacoal Embrace Lace Softcup bra. This beauty of a bra gives all the support, in a natural and subtle way. 
House of Holland goes American
House of Holland
(Instagram photo credit @ houseofholland)
Henry Holland is most famed for political statements and provocative slogan T-shirts, so it was with a level of expectation that we braced ourselves for some poignant direct statements. However, the designer went against the grain with an all-out homage to Americana – particularly mid-west America, in a collection he christened “a love letter to America”. Key pieces included fringed shirt dresses, cowboy boots and hats, and checked mini-skirts. 
In terms of lingerie, the look was varying – there was a homage to Dolly Parton with substantial bust lift, to a ‘barely there’ appearance with all shape hidden under oversized sweaters. To get down with the ‘boost’ approach, shop the Wacoal Amazing Assets Push-Up bra or opt for a more natural shape with the Wacoal Eclat Contour Bra, in a perfectly patriotic hue. 
Emilia Wickstead does denim
Emilia Wickstead
(Instagram photo credit @
Emilia Wickstead counts Gwyneth Paltrow as a muse, and has just dressed Emma Watson for her ‘Beauty and the Beast’ Premier. In fact, the designer fashion-house has become famed for their feminine and chic signature – so we fully expected LFW to be all about statement bygone eveningwear. It was, therefore, with somewhat of a surprise that the fashion power-house took the heavily walked path of denim and print. However, while it wasn’t ground-breaking, it was a bold statement from a designer who was obviously working hard to get out of their comfort zone with sleeveless denim tops and floor sweeping maxis. 
This look relies heavily on the power of a strapless bra, to be paired with asymmetrical necklines and strapless bodices. If you love the look, make sure you invest in the Btempted Faithfully Yours Strapless Push Up Bra to avoid unsightly bra straps, without forgoing lift. 

It's All in the Detail - Lingerie That's As Special and Unique As You

You are special. Isn’t time to treat yourself to some beautiful pieces of lingerie which reflect this and make you look and feel as unique as you are? 
Wacoal Eclat Elomi Soraya
Well look no further, the following pieces are all gorgeous yet all have a certain something which makes them stand out from the crowd. Whether its embroidery, lace or fantastic back detailing look no further because we've done all the searching for you so sit back, browse and pick the perfect bra for your personality: -
The first beautiful piece we want to talk about is the Btempted B. Cherished Bra in Lotus Pink. This stylish bra in a delicate shade of pink is so pretty and feminine it would be an amazing addition to anyone’s lingerie drawer. Underwired and with gorgeous corsetry detailing on the cups it has a scalloped frame which finish it off beautifully. There is a cute decorative striped bow at the front adding a flirty feel to confetti stretch lace. Yep it’s true ladies, you can have comfort and beauty all at once! There are matching items available to create the complete package.
Btemptd b.cherised bra
The next piece on our ‘Must Have’ list is the Wacoal Eclat Contour Bra. This bra is sophisticated yet chic and has oodles of details which make it very special indeed. Developed in Switzerland, the Eclat Contour has smooth moulded satin cups which provide a silky-smooth feel inside and out. There is a stylish ‘v’ centre detail at the front which is embellished by a satin box bow and finished beautifully with a jewel and pearl drop. The star feature of this piece though has to be the gorgeous back which combines embroidery detail and exquisite lace at its finest. If you want something grown up but with a feminine touch this is the bra for you.
Wacoal Eclat
wacoal eclat back
The Wacoal Vision Front Fastening Bra is part of the new Vision Collection from Wacoal and is ultra-feminine. This is a very pretty bra but also offers practical shapewear solutions and under clothes has a very smooth look so no need to worry about that outline when you’re wearing your favourite top! The front fastening clasp finishes off the low centre front beautifully and enables the gorgeous lace detailing on the back which is definitely the highlight of the piece. As it’s available in a wide range of colours there’s one to suit every outfit.
Wacoal Vision
Wacoal Vision
If you’re looking for a bra which changes with you but still looks and feels wonderful then the Btempted B.Inspired Push Up Bra in Very Violet is definitely the one for you. It has a perfect combination of diamond and floral lace and gorgeous back detailing which is finished beautifully with accents of soft grey embroidery. A definite plus is that you can slide the straps together or apart to go from a traditional bra to a racer back depending on what you are wearing. The best part of this piece though is the deep plunge push up which creates a kissing cleavage and who doesn’t want that!
Btemptd b.inspired
Btemptd B.inspired
If you’re looking to make a statement then you definitely need the Elomi Soraya Plunge Bra in your life! This piece was definitely created to be seen, with its unique strapping detailing at the front and vibrant floral print it will make you feel confident, bold and able to deal with anything. This eye-catching bra with an on-trend twist provides plunge without push up and with matching items available there is nothing stopping you! 
Elomi soraya
The final piece (and one of our personal favourites) is the Tutti Rouge Sukki Bra. Another bra with beautiful strapping detailing, the Sukki gives you two looks in one bra enabling you to move smoothly from day to night in seconds. For the day, you can enjoy the 3-part padded balconette style which gives a fabulous round cleavage and amazing push up. Then at night add some sass with the detachable caging to unleash your inner vamp. The sweetheart shape sliders on the straps and black bow at centre front finish it off with absolute perfection.
Tutti Rouge Sukki
So, there you have it – a bra for all occasions. Treat yourself to one of these gorgeous, flirty yet unique pieces and we guarantee your boobs will love you forever!! 
The Lazeme Girls

Statement Pink Lingerie to Rock This Spring

Wacoal Retro Chic in Raspberry
Featured on the recent New York Fashion Week runways, pink is definitely a colour to rock this spring. It's a fun and flirty colour that evokes the season of spring and new beginnings. As a fashion know-how staple; wearing colours that suit you makes significant a difference to how you look and the effect is further enhanced by the tone of colours you wear. To make sure you are looking at your best this spring we have composed a guide on how you can enhance your features with distinctive shades of pink lingerie we have in our new collections by Freya and Wacoal.
When matching colours to your skin tone it's not only your skin tone that matters but also your skin undertones. These undertones are classified in three categories, which are warm, cool and neutral. 
There are a few practical steps that you can take to find out what your skin undertone is. Here are three ways you can find this out.
1.Look at the colour of your veins on your wrist. You may observe that they either look blue or green. If your veins look blue you have a cool undertones whereas green veins indicate warm undertones.
2.Try on silver and gold jewellery. People with cool undertones look better in silver jewellery yet people with warm undertones suit gold jewellery more. Do you see what looks better on your skin tone?
3.Our final step for finding out your skin undertone is looking at the way your skin reacts to the sun. If your skin tans you have warm undertones. If you burn easily or become red before you tan you have cool undertones. This cool category also counts for people who burn and have medium or dark skin colour.
So where does our Lazeme collection fit in? Luckily for you a pale pink colour is universally flattering. Therefore you could all suit our new Pink Parfait coloured Vision collection by Wacoal.
Wacoal Vision Classic Bra in Pink Parfait
This beautiful stretch leavers lace bra looks delicate and pretty and suits its whipped cream namesake. It features florals that are perfect for spring.
Those with cool skin undertones particularly suit paler pink colours or colours with a bluish/ purplish undertone. A bold statement can be found in our Wacoal Chrystalle collection in Morello Cherry Pink. This set pictured features leavers lace and it is the newest addition to the Wacoal range. A refined and elegant piece, it combines elaborate decorative leavers lace with a dainty dot sheer mesh.
Wacoal Chrystalle in Morello Cherry Pink

Warm skin undertones suit bold fuchsias and coral tones of pink. The fuchsia look of the Freya Tempo lingerie in Raspberry is nostalgic and classic. As we revisit the full coverage bra look with a high centre we are jazzing things up for those with warm skin undertones for spring.


Freya Tempo in Raspberry



Our Freya Fancies collection new to our store in Candy Pink leans towards the coral end of the spectrum that suits warm undertones. This alternative bra featured here is expertly crafted in a bralette style.

Freya Fancies bralette in Candy pink



So there you have it. A guide to making you look your spring best . Take a look at our new collection under the ‘Lingerie’ tab on our site.  Be pretty in pink this spring.


The Lazeme Girls


We've Reduced our Shipping Costs at Lazeme


Fantasie Jacqueline Lace Bra and Lingerie Collection

Fantasie Jacqueline Lace

Fantasie Jacqueline Lace

Fantasie Jacqueline Lace

Fantasie Jacqueline Lace is based on the Fantasie Jacqueline frame and has exquisite and exclusively designed all-over corded French Lace.  Available in soft shades of slate grey, navy blue, soft beige and ivory.

Full Cup Bra in Jacqueline Lace by Fantasie Lingerie

The Full Cup Bra ffers a full cup coverage with the addition of side support.

Wide wired for additional comfort and support, this three piece cup with side support offers great uplift and forward projection.

There is side support with fuller coverage in the cup and underarm.  The top cup has an elasticated edge for ease of fit at neck edge.

Features a toe back to give central pull through the straps and to prevent shoulder strap slippage.  Padded hook and eye for comfort.

Exclusively designed corded French Lace.

Available from a D to H Cup.

Fantasie Jacqueline Lace

The Brief features full French Lace front.

Fully lined for modesty and comfort.  Lovely soft handle fabric.

Exclusively designed corded French Lace.  Available sizes XS - 2XL

Fantasie Jacqueline Lace Thong

The Brazilian thong features full French Lace front.

Fully lined for modesty and comfort.  Lovely soft handle fabric.

Exclusively designed corded French Lace.  Available sizes XS - XL


Arriving May 2017 - The Jacqueline Lace Body and Soft Cup Bra in Navy and Ivory


Fantasie Grace Bra in White with gorgeous Austrian Embroidery

New Season Lingerie must-haves

Fantasie Grace full cup bra

Fantasie Grace UW Full Cup Bra White
The NEW Fantasie Grace is based on the best-selling Fantasie Belle range.  Grace offers the renowned classic shapes: balcony and full cup with delicate Austrian designed floral embroidery.
This pretty bra combines a pretty embroidery detail with a classic shape and full coverage.
A very feminine three piece cup bra with inner sling for natural rounded shape and additional support.
The exquisite Austrian designed embroidery on the top cup really adds a gorgeous finishing touch and it extends onto the shoulder straps and cradle.
Opaque simplex bottom cups for comfort and support.  Features centre pull back straps for comfort and support.
Underwired with adjustable straps.
This bra is available in DD to JJ cup sizes.
Matching briefs available separately.


By Fantasie Lingerie